Its interesting that the share gives a technical buy soon after Armitage rewards himself with cheap shares. This begs the question if the share price was manipulated downwards to get the cheap shares at rockbottom prices? Not cool at all.
This is a classic case of a company growing by acquisition using expensive script. Remember Didata?
The seller of an unlisted company is willing to sell his/her company at expensive (script) prices, giving it a paper value far in excess of the real value they know the company is worth. Once permitted to sell the script, its not too much of problem cashing in at prices lower than the (inflated) value at which the shares were awarded. Happened to a family member of mine.