Current manufacturers will probably get the bulk of wholesale.. Ellie's maybe a small piece of that pie ...
This makes no sense. Other manufacturers don't have a retail presence on the scale that Ellies does. If you are telling me that a South African can walk into Game, Makro, Dion etc and buy Temic, QEC etc products on the same scale as Ellies then I will agree. This is clearly not the case though.
"While the government is set to give free STBs away to only the poorest of the poor households – around 5,2 million TV households – it still leaves millions of South African TV households out in the TV cold.
These TV households are going to discover that they have to pay out of their own pocket hundreds of rand just to keep watching their Generations, Muvhango and Rhythm City on the SABC and e.tv when the existing analogue TV signals are eventually switched off.
In its presentation to parliament, the department of communications revealed that about 650 000 STBs without any encryption system have been manufactured in South Africa and have been delivered to the South African Post Office. The Post Office will have to help with distribution.
These STBs that were ordered and manufactured in bulk cost the government (including VAT) R687,94 (CZ Electronics), R689,26 (BUA Africa) and R689,26 (Leratidima) each.
Ellies satellite dishes cost R441,71 and antennas from Temic Manufacturing and QEC cost R135,09 and R177,70 each.
The costing gives a shocking indication of what South Africans who don't qualify for a DTT subsidy will have to pay commercially when they are forced to buy a STB and an antenna for their TV sets."
Good luck picking up TV signals in rural areas purely with terrestrial antennas.. The Ellies business model is going nowhere, it will be growing.
Edited by Spell Jammer, 02 October 2018 - 08:29 PM.