The trend is down. I am thinking about averaging over my lifetime lol. I still have a good few years left if all goes well. Maybe the cycle will turn in my favour in 10 years. What do you think?
Good that you see what I see - trend is down. It's not a good idea to bet against the market. Phrases like 'catching a falling knife' comes to mind.
Also, an important aspect of making money on the stock market is not to loose money. In short, use stop losses. If you had a stop loss at 10%, then that limits your losses and when the market turns, you can get back in. Not using stop losses can ruin many good portfolios.
It would be useful if you can come up with your own valuation of COH right now, and what this would say (buy, hold or sell). Compare this to what is being said in the market (analysts and the like).
Good luck with whatever you decide.